A- influencers or micro-influencers?
Maybe you have already notices or maybe I tell you something new today.The majority of the marketeers are quickly inclined to choose the “celebrity-marketing” of A-influencers and prefer someone with a big reach. The thought is that the story or product, through these influencers, reaches a lot of people between the target audience. This thought is of course not wrong, especially if there is enough budget.
That something has changed in the marketing world is since the rise of social media no news anymore. The rules change every day and keeping up with the new trends and tactics is very important. Especially change the rules of influencer and content marketing all the time. What is a good post? In what way do you tell a a story? And when is the campaign and the collaboration succeeded?
Do you have a wide budget for influencer marketing, then I have good news: micro influencers are more powerful than you firstly expect. They have an average higher engagement percentage than the supreme bosses in this section. An average of 8% engagement for micro influencers with less than 10K reach with respect to 1,66 precent for influencers with a millions account. Per definition: the higher the reach of an influencer the more the engagement decreases. Unfortunately, (still) many marketeers oversee the power of micro influencer marketing.
What are the lessons of today? Number 1: look at the quality of the engagement before you work together with influencers. Engagement above reach is equal to the quality above quantity. Number 2: make sure that you are first than most marketeers and insert the power of micro influencer marketing for your company or brand.
Do you not know where to start or what goals to draw up? Or do you have no clue which influencers fit best with your brand or company? Click on the right below on this page for the chat or just call us at 020-7370328!