How do you create an effective ambassadors program?

What is ambassador marketing? Do your customers love your brand? Do they love your products and services? And do they share their experiences with others? Do people talk with passion about your brand, products, company or organization? Are your employees positive about their work and talk proud about their job at birthday parties?

What is brand ambassadors program? “A brand ambassador program is a special type of marketing campaign that puts your company’s message in the hands of influencers with a certain goal in mind, such as improving your sales, brand recognition or reputation. These programs can be temporary partnerships that last for a set time or ongoing relationships. Either way, it should involve a contract with negotiated compensation for the work and effort the ambassador is willing to put in.” (Source: Businessnewsdaily)

A simple tweet or sharing pictures is inadequate for a sustainable ambassadors program. To create effective ambassadors programs we need more. Setting up a goal oriented plan is necessary.

Are your already running an ambassadors program or do you want to start one?

Ask yourself the following questions:

  1. What are your ambassadors program goals?
  2. How do you choose your ambassadors? And what will you offer them?
  3. What do you expect from your ambassadors? What will be their activities and what will be their contribution to your brand or organization?
  4. How do you want to measure the effect of your ambassadors campaign?
  5. What are your targets on the short and long term?

These are just five simple questions about implementing a brand ambassadors program.  Try to answer them before starting a program or doe you find out that the current ambassadors program does not meet to your expectations? We can help your to start your effective ambassadors program or with optimizing your current program. Our Brandambassadors quick scan can help to find new opportunities, hick-ups and we can assist you to improve the efficiency of you current program.

Next week more reach, engagement or sales for your product or brand? 

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