Review micro influencers test Swiss Clinic product

Review micro influencers test Swiss Clinic product

Review micro influencers test Swiss Clinic product

Next to creating brand awareness in the Swiss Clinic campaign there is also set a goal to show the effect of using the Swiss Clinic skin renewal. In total 19 micro influencers participated to this try-out. They have signed up to test the Swiss Clinic product for a period of 2 months. Asked is to share their experiences with the Swiss Clinic Renewal product through their social channels.

Results review micro influencers test Swiss Clinic Renewal product

Goal KPI’s:
Participation: 5-10 influencers
Publication: 5- 10 social en 5-10 blog posts
Total reach: 75.000
Engagement: 3%
Input blogs to generate content.

Resultats:
Participation: 19 influencers
Total posts: 28
Blogs: 11 blogposts
Total reach: 235.000
Engagement: 5%

Example qualitative posts: