Blog : influencers

Telegraph interview with Brandambassadors: What earns an influencer?

Telegraph interview with Brandambassadors: What earns an influencer?

Interview with Brandambassadors

The Telegraph wants in response to an article in The Parool about the Youtuber Famke Louise and her income know more about the income of influencers. In this article it is indicated that Famke Louise earns €2.000 to €3.000 per month. Famke Louise has more than 400.000 followers on Instagram and almost 300.000 subscribers on YouTube.

How much do influencers earn?

How do Youtubers like Famke Louise earn their money? Remas Haverkamp from Brandambassadors dives into the world of Social Influencers.

The Financial Telegraph

The online department of the newspaper has approached BRANDAMBASSADORS with the question how much an  influencer like Famke Louise can earn if she next to her artist also will be available as an influencer.

The interview has taken place in the studios of The Telegraph.

Interview Financiële Telegraaf over influencers

Product testing with qualitative influencers

Product testing with qualitative influencers

Qualitative influencers test (new) products!

Influencer product testing. Why should you let your products be tested by influencers?

In our current fleeting society new products barely get the time to share their real value. Realizing ‘adhesive strength’ and fame with the consumer takes time and requires a big investment. This can be different! How? With inserting persons who have a lot of trust by their potential users, also known as influencers. With testing by influencers you get more critical consumers. It won’t be the first time that they test a product. It is even possible to do this test for introduction. The experiences are collected and possibly there can still be changes. After the introduction date influencers share their (positive) experiences on social media.

We higher the publicity of the new product or brand with the deployment of BN’ers, BV’- or BW’ers (in Belgium) and mega or macro social influencers. This has shown that it is an efficient strategy. Many brands have enrolled this approach successful. Not just the fame has increased but also the trust that the influencer gets from the constituency contributes to a positive attitude to the new products. Success guaranteed!

The testing process

How do we enroll this? First, we select the influencers and advocates to their ‘fit’ with the brand or product.  We look to the profile of the followers of the influencers. On the basis of the prepared criteria we select the right influencers for this first meeting. We ask the influencers to try the products. It is important to ask questions about their personal experiences. Namely, they give valuable feedback, make analysis and criticize the new product for his functionality, usability, attractive design and taste. Eventually we ask them to share their personal experiences after the campaign. This produces extraordinary information.

Influencer product testing can lead to brand fans/advocates

Letting the product be tested by influencers or brand advocates can be carried out in different phases

For the introduction:

  • This test can help with improving the product or defining the message before the future consumers get in touch with it.
  • It offers the possibility to monitor reactions from potential target audiences and users.

The introduction

  • The first posts shall be positive because the ‘influencer testers’ share their experiences on their social channels first.
  • These influencers are a credible source for the followers as a first experience with the new product or brand.
  • The influencers have, because they are the first to introduce the product or brand, the role of  ambassadors.

Investment for influencer product trails & testing

The investment for testing the product by influencers is structured as follows:

  1. base investment (search & selectie)
  2. amount per sent product (seeding)
  3. monitoring the action (trial & testen)
  4. evaluation

For more information about influencer product testing you can get in touch with Remas through mail or call to 020-7370328. He would like to tell you more about the possibilities.

Power of influencers in content marketing

Power of influencers in content marketing

Why content marketing?

The power of influencers in content marketing. Companies and organizations fight for our attention. Wherever you are -home, at you work-, on the road- everywhere you see messages from brands. It is more spraying with buckshots, than a focus on thinking how de consumer can be reached.

How is that possible?

It is nothing new. But with the arrival of the internet the media landscape had changed. We all know that. But what does it explicitly mean to you as a brand or comany? This means that:

– your target audience has a meaning about you and make it sound;
– people discuss about you and your products;
– everybody has access to a huge amount of information;
– it becomes more difficult for your potential clients to find you in this enormous amount of information;
– you have access to data of priceless value;
– you have to use this data to make sure to find your clients!

And that is where contant marketing comes through. With content marketing you get to work with that data. First, you analyse the data. After you conclude and set up a strategy. That is an intensive process, what takes a lot of time. But that investment is worth more. If you don’t have time, we are of course at your service!

How do you set up a good content marketing strategy?

1. Set your goal
Content marketing has to be an extension of what you want to achieve as a company. First look at your business goals. Do not forget to translate these business goals to the different stakeholders where you target your content strategy.

2. Analyze the information need of your stakeholders
To make sure that the stakeholders want to see you, would you like to know what needs they have. How can you add relevant value to them? What are their “pain” points? But also important; what media and channels do they use? At this point you can add influencers in to your strategy. Which influencers write about subjects related to these pain points?

3. Combine your business goals with the information need
At his step it is important to look back at your business goals and information need of your stakeholders. Where do you see the overlap, the so called “sweet spot”? There you are able to add your value!

4. Set up KPI’s
On the base of your “Sweet Spot” you can set up Key Performance Indicators. What i sit supposed to deliver? for example conversion? Sales? Involvement? And how do you determine if you add enough value to your clients? To involve influencers with the strategy it is important that you insert them to achieve your KPIs. Do not be afraid to brainstorm with them!

5. Monitor, analyze and make adjustments
With the KPIs in mind you look critical to what the content bring about. Does it deliver what you wanted? Why does it? And especially if it does not succeed; why not? Do not conclude immediately, but analyze the different factors that influence the end results.

The power of influencers in content marketing

Why are influencers an important part of your content marketing? We discussed earlier why influencers are a good way to reach out to your target audience. By taking influencers in a strategic way in your content marketing strategy, you get even more out of it! Asking an influencer to post a picture of your product is obviously not really strategic. That is why it is important to think about the story you want to tell and how your influencer can play a part in this. She is after all directly in contact with your target audience!

Brands build on trust

Brands build on trust

Research shows: building on trust is essential

IPG, Sanoma and Mediabrands have done research to the trust in the media. Fake news, objectivity from journalists and the independence of the media is taken into doubt. Also the belief in brands decreases. In this research 1.000 peoples in the age of 15-65 year in the Netherlands are interrogated to their trust in media channels and the messages are distributed through these channels.

Social media, bankers and political parties are losing trust

The research shows that elderly are particularly critical. Since the economic crisis in 2009 it is a matter of course that the bankers have come in a bad light. Political parties are because of the increasing openness easier to control and are in the spotlights. And on social media is demonstrated that the messages spread through these channels, are fake or can not be trusted.

What is tested?

The summary shows, that in the research is asked for the trust in concepts such as social media, the internet, newspapers, TV-channels, magazines and a personal variable ‘my partner’. The last one is obviously most trustable. If we look further we see that there is an increased interest to the source of the message. Either, where does this message come from? Is it a fake message? The attention of the source is a sign that the sender has become important (also influencer on social media). And the trust in the channel decreases.

The thesis of Marshal McLuhan ‘the medium is the message’ is being underminded. McLuhan wanted to make clear that the medium in which or on which the information is presented, is decisive for the image and awareness. The research shows that the source becomes more important.

The importance of the reliable source

But with some extra attention to the source and losing trust from elderly in traditional channels we cannot clearly distract that the old media still gains more trust than new media. In particular the different age groups requires a clear and profound analysis to draw these generic conclusions.

It is clear that the importance of a reliable source has become more important in a world where the channels can spread not checked and fake news. To keep the trust from the audience as a brand it is important to keep spreading honest and reliable messages. Or with inserting people with a high degree of credibility and trust.

Our recommendation is: Insert ambassadors and concerned influencers to keep building the trust in brands.