Blog : youtube

Interview with Sheling

Interview with Sheling

YouTuber Sheling (25), better known from her YouTube channel Sheling Beauty. Sheling is a successful YouTube-star in beauty and grime. She makes among other things videos about cosplay, challenges, tips and transforms herself into all kinds of characters. Sheling has done a campaign for Dremel, Graziëlla from Brandambassadors talked to her.

How did you experienced the collaboration?

”I really enjoyed the collaboration. It connects totally with everything I do. I used it with a lot of fun and I still do.”

You have received different products: The Dremeltool, the 3D printer and the glue gun. Which product did you most enjoy to work with?

”Oeh that is a though one, because they are all so different. You use every tool for something else. The tool I used most was the Dremeltool and the glue gun because you can use it for everything.”

Yes, because with the Dremeltool you can among others engrave, scrub and you use it for your specialty. Making cosplay suits, how did you end up in the world of cosplay?

”Well pfoe, I was at the Dutch Comic Con one day. At the fair I did make-up for some kind of demonstration, I did not see much of the fair but I saw all those people with beautiful creations and thought how pretty is that and then I started digging in the cosplay. At that time a whole new world opened for me, I thought wow how cool!”

In the cosplay world you can lose your own creativity totally, did you wanted to do this when you were little or..? 

”Haha, when I was little I wanted to be an archaeologist something totally different, usually it is something like a veterinarian or dolphin trainster but I wanted to be an archeaologist. Yes, the passion for Cosplay is actually originated by itself.”


Back in the days were you already out of creativity in terms of crafts?

”Yes a lot, I was really busy with visual arts and at elementary school I loved tinkering already.”

At this moment you are completely in the world of cosplay, do you have any people you look up to?

”Oh yes definitely, so many there are off course a lot famous people on Youtube and Instagram. They really make the most beautiful creations and have already made dozens of costumes. I know how much time it costs and I have so much admiration for it.”

You always make beautiful videos in which you make your costumes,on what video are you most proud?

”I think on the costume of Kida, the blue armor. That was my first real costume, I have seen so many tutorials before. I thought now I am going to try it and immediately I was so proud.”

Is it also the character that appeals you most?

”In terms of character it does not matter to me that much. But it is pure the thinking of such a costume, you can do literally anything you want.”

You videos are always very pretty, do you edit them?

”Yes, I edit them by myself.”

You are completely in the world of Youtube and Cosplay right now, do you think you’re still in this world over about ten years?

”Yes I think so, at least if Youtube still exists. I prefer going on with Youtube and Instagram. I am able to lose all my creativity and I mostly enjoy to hear from my followers what they have left from my videos or that they eventually tried something.”

You inspire your followers with your videos do you get nice reactions on the videos?

”Yes always and that is what I like a lot.”

Curious about the campaign photos or videos? Check her YouTube and Instagram! 


Insert youtubers as influencers

Insert youtubers as influencers

A new week and a new subject. This week we will discuss Youtube. Over the past time there has been a lot of upheaval about this platform and this caused for some change. Read here what has changed and why vloggers are good (and save) to insert for your brand.

For starters here are some facts about YouTube:

  • In 2005 the first video was published on YouTube
  • YouTube belongs in the list of the greatest online platforms of the world
  • The video platform has worldwide 1,3 billion users
  • Per minute there is uploaded 300 minutes of video content

It seems like it that 2018 is the year of change on the famous social media channels. Next to changing the algoritm of Facebook did YouTube also decided to change some things. The incident from last December was the deciding factor.

Brand Safety

Logan Paul, a famous YouTube creator, went too far with his content. With an account of more than 15,6 million subscribers he was a top creator for Youtube. Unfortunately, it came to an end.

Logan Paul uploaded a video of his famous visit to the so called “suicide forest” in Japan, where he saw a lifeless body. He placed this on his channel and provided a lot of noise. From that moment Youtube realized there was something needed to protect her community against harmful content.

Youtube got to deal with a damaged image with big investors such as Unilever. They threatened last week with shutting down the advertisements on the platform as long as there is content visible of extreme character, child abuse, political manipulation, racism and sexism. Obviously, Youtube will never let this happen again. They are on a t-junction between drawing up new rules for creators and wishes from advertisers such as Unilever. The solution of new guidelines makes sure that creators upload less open-minded video content.

With the new guidelines Youtube wants to guarantee the brand safety for companies. In the field of advertising is determined that there can be advertised only on channels with a minimum of 1000 subscribers and 4000 hours on view time. The result is that only these channels can earn on ads. Working with ads is for companies a handy tool, because 1: You can target your audience and 2: The watcher is obligated to watch the (full) ad.


There is another form of YouTube marketing than purchasing ads and it is even a little bit safer for your brand. I’m talking about influencer marketing. Because, also on Youtube you can insert influencer marketing and you have control with which vloggers you work with and how your brand is propagated. Vloggers are able to help your brand by drawing attention to the right product with a less ‘obvious’ way to the right target audience. This is possible by testing a product where the vlogger shows in a video how the product works and what it does for you.

Non-dedicated videos work well too. These are the videos where vloggers draw attention to your brand or product in a creative and less commercial way. To let it seem less commercial, they do not dedicate their entire vlog to your brand. That is only good, because the tension curve lays low on a subject on social media. A max of 1,5 minutes about your brand is enought to induce attention and it occurs commercial irritations.

Millenials are very sensitive about commercial messages, especially on Youtube. That is why Youtube asks marketing for a nuanced strategy. Do you want us to help? You know where to find us! Contact us through the chat below on the right or call us at 020-7370328.

See below a vlog of our campaign with Peugeot.